Year in Review: Part II

Posted on December 19, 2014 | Karen Moores | 0 Comments

Year in Review: Part II

The year-end ‘Most Watched’, ‘Best Tweets’ and ‘Most Played’ lists continue to stream in for the year that was #digital2014.

Part I talked about the changes that improved our digital experience, especially for clients and brand storytelling in 2014.

Now, as year-end lists have tweeted and shared during the past few days, there is a greater chance to see what 2015 holds for digital media, especially for businesses driving messaging and sales through online strategy.

For our final column, we’re shifting to think about 2015 and the latest technology, players and politics influencing our strategy for the New Year:

  • New ways for consumer video to play with campaigns and contests: the popularity of the Go Pro and other high quality video available to consumers will keep driving the growing video demand online with incredibly heightened quality. Expect more contests asking customers to submit videos – a way for brands to reduce costs and create that casual, organic feel for their brand. It also wins with customers by engaging them in their daily life and experiences.
  • Virtual Reality: The onset of virtual reality devices, like Google Glass goggles, will offer uses another type of digital experience and offer brands new ways to integrate messaging into consumers tech choices.
  • Facebook for Business: Facebook is responding to those concerns about the collide of professional and personal lives with Facebook’s own corner of the world just for professionals.
  • Digital politics: competitor changes and changes in alliances between key digital players will keep changing the face of social, web and content commerce trends during 2015. Constant monitoring of industry politics will keep your brand part of the conversation and keep your results aligned with the evolving digital space.
  • A must watch to start your year: all the trends from #CES2015!

More from The Digital Collide…

Karen Moores
About Karen Moores

Karen Moores owns TOWN Content + Commerce, a digital start-up focused on helping Atlantic Canadian companies meet the growing content + commerce demand in Canada. Her blog, The Digital Collide, will share twice-monthly news on digital marketing trends impacting Atlantic Canadian brands. Ring in 2014 with future blogs including a perspective on branded content impact on sales, profiles of brand worthy content + commerce case studies that offer valuable lessons for Atlantic Canadian companies and tips on using visual and technical tools to drive sales. Modern marketing with a brand storytelling twist and all the news, data and trends you want to heart from ABM bloggers and writers. ------ "I've been fortunate to write in the pages of Atlantic Business over the past year as a freelance writer. It's a magazine I've always loved - a contemporary approach and an investigative journalistic perspective covering business newsmakers, issues and trends that affect people in the region I call home. Now, twice a month I am lucky to share strategies and stories that will help companies of all sizes, in sectors of all kinds, tell their brand story in a digital marketplace. The evolution of content + commerce is evolving rapidly in other markets: The Digital Collide will provide a forum for discussion on how we can do it, here, as we use content and digital strategy to export new products, showcase new services and drive commerce via content. New trends like 'shoppable' content are happening for some of the world's biggest brands - our blog wants to help Atlantic Canadian business leaders capitalize on the next marketing movement." - Karen Moores

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