Marketing

When COVID-19 drained the juice from some of her dearest clients earlier this month, the suddenly idle Halifax copywriter, art director and branding specialist Cindy Schultz — the woman in the picture above — came face-to-face with the question that must surely confront all marketing …

“The Internet has changed everything,” says Chester Playhouse general manager Erick Bickerdike. That includes how the theatre in this tourism hotbed on Nova Scotia’s South Shore markets itself. The theatre serves as a prime example of how small and medium-sized businesses in Atlantic Canada can …

Instagram Storytelling: Inspiration Meets Aspiration  Less invasive, easy and built to use on your mobile with a strong, simple visual impact: a marketers dream, yes? Although the ease, style and lifestyle branding potential of Instagram is being used by many brands, especially big names and …

Good content grows with your brand as it grows: ensure it tells the brand story you want to tell through an effective content strategy for evolving brands. Consider this take two: content management 2.0! The content strategy developed and initially implemented when your team officially …