Branding

When COVID-19 drained the juice from some of her dearest clients earlier this month, the suddenly idle Halifax copywriter, art director and branding specialist Cindy Schultz — the woman in the picture above — came face-to-face with the question that must surely confront all marketing …

Instagram Storytelling: Inspiration Meets Aspiration  Less invasive, easy and built to use on your mobile with a strong, simple visual impact: a marketers dream, yes? Although the ease, style and lifestyle branding potential of Instagram is being used by many brands, especially big names and …

Pinterest is perfect for brand storytelling: a chance to show off your products, inspiration for your brand and a chance to gain invaluable knowledge about what your followers and repinners are sharing and watching quickly and easily. Combine dozens of images, sorted by storyboard, with …

Unleashing 140-character power for your brand Ten years ago, even five years ago, one of the best compliments from a client was being asked to write a speech and an accompanying powerpoint deck for a major event; these tools have long delivered the brand message …