Super Start-up Program

In keeping with Atlantic Business Magazine’s mission of promoting business activity throughout the region, one of the ways we chose to celebrate our 25th anniversary was to launch a Super Start-up program. With the help of our corporate partners, we were able to provide Super Start-up subsidies (each consisting of $2,500 cash plus 25 hours of mentorship) to several aspiring Atlantic Canada entrepreneurs.

In accepting their Super Start-up subsidy, each entrepreneur agreed to blog about their experiences with their program as well as lessons learned along the way. We invite you to follow along, learn from their missteps and offer advice to help them advance their business goals.

Start-up: 100 Men Who Give a Damn – NL

Mentor/sponsor: Steve Winter, Newfoundland Labrador Corporation
Background: Men from the St. John’s area getting together to make a big impact through the co-ordination of small gestures. Meeting quarterly, we hear about three charities doing great work in our community and then we vote for which will receive our money. 100 men x $100 = BIG impact!! |

Start-up: TOWN Content + Commerce
Mentor/sponsor: Carole-Ann Miller, Maple Trade Finance
Background: We are a different kind of digital agency: we focus on helping clients maximize their e-commerce sales through curated content solutions. We also like to get the conversation flowing with client social media strategy and strategize with clients for content-focused communications ranging from photography to sourcing writers and designers. Although small (we are still a start-up!), we focus with emerging and existing leaders in our business to tell brand stories and grow sales. Our agency is part of the TOWN Group and a Mission Media Inc. company. |

Start-up: Pelorus
Mentors/sponsors: Telelink & Altius Resources
Background: Pelorus is a technology company aimed at innovating the way that heavy industry implements clerical and operational technologies, with a focus on a streamlined and intuitive end-user experience. Find out more at | |

Start-up: The OM Centre
Mentor/sponsor: Allison Chaytor-Loveys, Newfoundland Labrador Credit Union
Background: The Om Centre is a metaphysical store and wellness centre combining retail space, workshop space and practitioner space. The store will carry tools for spiritual and personal growth such as books, crystals and singing bowls and the workshop space will be rented to a variety of local, national and international facilitators. The Om Centre is co-owned by Sarah Monaghan and Deborah O’Rielly.