The Digital Collide

The year-end ‘Most Watched’, ‘Best Tweets’ and ‘Most Played’ lists continue to stream in for the year that was #digital2014. Part I talked about the changes that improved our digital experience, especially for clients and brand storytelling in 2014. Now, as year-end lists have tweeted …

The final numbers for the #BlackFriday 2014 deals aren’t in just yet and the holiday shopping and social media frenzy continues on December 1st, 2014 as advertisers, retailers and consumers mark Cyber Monday. Sales results may vary this year on Black Friday, on both sides …

Her hometown is Rothesay, New Brunswick and her career as an entertainment reporter has taken her around the world.  Mary Kitchen was a reporter for Fashion Television and has covered the Toronto International Film Festival (TIFF). Mary was also the entertainment anchor for City TV and …

Although we talk mostly about digital influencers, trends and info you need-to-know, the power of the pop-up shop is becoming more relevant for brands and organizations of all sizes. Even an online shopping leader, Amazon, is popping up with a retail store in San Francisco.) Pop-up stores …

Tips, Trends and What Lies Ahead for Facebook role in Marketing Strategy Our series of up close profiles with industry leaders begins this month! We’re fortunate to have Alfredo Tan, Group Director, Global Marketing Solutions of Facebook Canada share the latest tips and trends from Facebook’s …

Instagram Storytelling: Inspiration Meets Aspiration  Less invasive, easy and built to use on your mobile with a strong, simple visual impact: a marketers dream, yes? Although the ease, style and lifestyle branding potential of Instagram is being used by many brands, especially big names and …

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