The year-end ‘Most Watched’, ‘Best Tweets’ and ‘Most Played’ lists continue to stream in for the year that was #digital2014. Part I talked about the changes that improved our digital experience, especially for clients and brand storytelling in 2014. Now, as year-end lists have tweeted …
The digital world is always changing: 2014 saw increased data results and easier access to performance reports, improved opportunities to combine content + commerce and curate in-the-moment sales and an enhanced focus on video in the majority of platforms. Trends to watch in 2014: video …
The final numbers for the #BlackFriday 2014 deals aren’t in just yet and the holiday shopping and social media frenzy continues on December 1st, 2014 as advertisers, retailers and consumers mark Cyber Monday. Sales results may vary this year on Black Friday, on both sides …
Recently, Canada Goose has ventured into e-commerce. Tell us about your e-commerce experience and why you are opting to venture into this option for consumer distribution now? We’ve been growing rapidly for many years now and as part of that, the demand from consumers to …
Her hometown is Rothesay, New Brunswick and her career as an entertainment reporter has taken her around the world. Mary Kitchen was a reporter for Fashion Television and has covered the Toronto International Film Festival (TIFF). Mary was also the entertainment anchor for City TV and …
Although we talk mostly about digital influencers, trends and info you need-to-know, the power of the pop-up shop is becoming more relevant for brands and organizations of all sizes. Even an online shopping leader, Amazon, is popping up with a retail store in San Francisco.) Pop-up stores …
Kirstine Stewart is the Managing Director of Twitter Canada. She has been inspiring and informing Canadians since her days at our national broadcaster, CBC, and is now leading Canadian Twitter operations through a major growth period on this side of the border. We had the opportunity …
The summer is ending – the World Cup is over, the US Open is upon us and so are the Fall favourites for marketers: back-to-class, Thanksgiving and even the beginning of the holiday shopping season. Summer traffic for some industries is lower during the sun, …
Tips, Trends and What Lies Ahead for Facebook role in Marketing Strategy Our series of up close profiles with industry leaders begins this month! We’re fortunate to have Alfredo Tan, Group Director, Global Marketing Solutions of Facebook Canada share the latest tips and trends from Facebook’s …
Instagram Storytelling: Inspiration Meets Aspiration Less invasive, easy and built to use on your mobile with a strong, simple visual impact: a marketers dream, yes? Although the ease, style and lifestyle branding potential of Instagram is being used by many brands, especially big names and …
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