Articles by Karen Moores

Karen Moores
About Karen Moores

Karen Moores owns TOWN Content + Commerce, a digital start-up focused on helping Atlantic Canadian companies meet the growing content + commerce demand in Canada. Her blog, The Digital Collide, will share twice-monthly news on digital marketing trends impacting Atlantic Canadian brands. Ring in 2014 with future blogs including a perspective on branded content impact on sales, profiles of brand worthy content + commerce case studies that offer valuable lessons for Atlantic Canadian companies and tips on using visual and technical tools to drive sales. Modern marketing with a brand storytelling twist and all the news, data and trends you want to heart from ABM bloggers and writers. ------ "I've been fortunate to write in the pages of Atlantic Business over the past year as a freelance writer. It's a magazine I've always loved - a contemporary approach and an investigative journalistic perspective covering business newsmakers, issues and trends that affect people in the region I call home. Now, twice a month I am lucky to share strategies and stories that will help companies of all sizes, in sectors of all kinds, tell their brand story in a digital marketplace. The evolution of content + commerce is evolving rapidly in other markets: The Digital Collide will provide a forum for discussion on how we can do it, here, as we use content and digital strategy to export new products, showcase new services and drive commerce via content. New trends like 'shoppable' content are happening for some of the world's biggest brands - our blog wants to help Atlantic Canadian business leaders capitalize on the next marketing movement." - Karen Moores

What’s Making Brazil Social Such a Success? The World Cup is showing early signs it may just be the most social sport event – ever. (Even bigger than the social issue plagued Sochi Olympics or the Super Bowl.)  According to Adobe, it’s the world over …

Professional development: opt for quality over quantity when making a list of must-attend events for the coming year. Summer is a perfect time to make the list of just what events are on your team’s radar for the coming year. One high quality event that fits your client needs …

Good content grows with your brand as it grows: ensure it tells the brand story you want to tell through an effective content strategy for evolving brands. Consider this take two: content management 2.0! The content strategy developed and initially implemented when your team officially …

Mandy Woodland, owner of Mandy Woodland Law, a firm dedicated to business law with expertise in privacy. Email marketing and direct email campaigns are powerful customer retention tools but on July 1, 2014, Canada’s new Anti-Spam Legislation (CASL) will come into effect. Your business, your …

Striking this balance is important for all social and digital users yet increasingly important for consultants, senior leaders, executives or others bound by conflict of interest legislation, working under the rules of a Non Disclosure Agreement (NDA) or other professional governing or guiding legislation on …

Pinterest is perfect for brand storytelling: a chance to show off your products, inspiration for your brand and a chance to gain invaluable knowledge about what your followers and repinners are sharing and watching quickly and easily. Combine dozens of images, sorted by storyboard, with …

The 2014 Olympics in Sochi, Russia are over and social media has told many great athlete stories during these Games, especially for the well-connected [more…]

Unleashing 140-character power for your brand Ten years ago, even five years ago, one of the best compliments from a client was being asked to write a speech and an accompanying powerpoint deck for a major event; these tools have long delivered the brand message …

This initial blog will focus on content investment and is a broader introduction to many of our future posts: many of the digital content tools and messaging techniques referenced here will form the basis of future posts. (We always love suggestions for blogs or questions …

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