Articles by Karen Moores

Karen Moores
About Karen Moores

Karen Moores owns TOWN Content + Commerce, a digital start-up focused on helping Atlantic Canadian companies meet the growing content + commerce demand in Canada. Her blog, The Digital Collide, will share twice-monthly news on digital marketing trends impacting Atlantic Canadian brands. Ring in 2014 with future blogs including a perspective on branded content impact on sales, profiles of brand worthy content + commerce case studies that offer valuable lessons for Atlantic Canadian companies and tips on using visual and technical tools to drive sales. Modern marketing with a brand storytelling twist and all the news, data and trends you want to heart from ABM bloggers and writers. ------ "I've been fortunate to write in the pages of Atlantic Business over the past year as a freelance writer. It's a magazine I've always loved - a contemporary approach and an investigative journalistic perspective covering business newsmakers, issues and trends that affect people in the region I call home. Now, twice a month I am lucky to share strategies and stories that will help companies of all sizes, in sectors of all kinds, tell their brand story in a digital marketplace. The evolution of content + commerce is evolving rapidly in other markets: The Digital Collide will provide a forum for discussion on how we can do it, here, as we use content and digital strategy to export new products, showcase new services and drive commerce via content. New trends like 'shoppable' content are happening for some of the world's biggest brands - our blog wants to help Atlantic Canadian business leaders capitalize on the next marketing movement." - Karen Moores

The year-end ‘Most Watched’, ‘Best Tweets’ and ‘Most Played’ lists continue to stream in for the year that was #digital2014. Part I talked about the changes that improved our digital experience, especially for clients and brand storytelling in 2014. Now, as year-end lists have tweeted …

The final numbers for the #BlackFriday 2014 deals aren’t in just yet and the holiday shopping and social media frenzy continues on December 1st, 2014 as advertisers, retailers and consumers mark Cyber Monday. Sales results may vary this year on Black Friday, on both sides …

Her hometown is Rothesay, New Brunswick and her career as an entertainment reporter has taken her around the world.  Mary Kitchen was a reporter for Fashion Television and has covered the Toronto International Film Festival (TIFF). Mary was also the entertainment anchor for City TV and …

Although we talk mostly about digital influencers, trends and info you need-to-know, the power of the pop-up shop is becoming more relevant for brands and organizations of all sizes. Even an online shopping leader, Amazon, is popping up with a retail store in San Francisco.) Pop-up stores …

Tips, Trends and What Lies Ahead for Facebook role in Marketing Strategy Our series of up close profiles with industry leaders begins this month! We’re fortunate to have Alfredo Tan, Group Director, Global Marketing Solutions of Facebook Canada share the latest tips and trends from Facebook’s …

Instagram Storytelling: Inspiration Meets Aspiration  Less invasive, easy and built to use on your mobile with a strong, simple visual impact: a marketers dream, yes? Although the ease, style and lifestyle branding potential of Instagram is being used by many brands, especially big names and …

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