During these tough times, East Coast Credit Union’s core principles have never been more important, and its call to employees and members has never resonated as deeply as they do today.
“Our dedicated staff have demonstrated outstanding professionalism in providing essential services to our members during the COVID-19 pandemic,” President and CEO, Ken Shea, says. “A pandemic calls for even more support to communities than ever before, and we are committed to that.”
With the recent #Loyal2LocalChallenge, for example, East Coast CU together with other participating credit unions throughout the Atlantic provinces were given up to $50 each to make purchases from local businesses between June 15-28. Their commitment helped inject over $70,000 dollars into the Atlantic economy at a time when it was really needed.
East Coast CU also took extra steps to support local farmers markets across Nova Scotia this year by purchasing gift cards to give to members of the community. Supporting these farmers markets was the perfect way to promote local businesses and give back. East Coast CU donated an additional $10,000 to Feed Nova Scotia which went directly to helping Nova Scotians who need it most during this difficult time.
For employees, the rewards are also tangible. A new flexible work arrangement was implemented at the beginning of 2020. East Coast Credit Union also offers paid health and dental, education and professional development opportunities, wellness and recognition programs, and competitive compensation packages. Staff have the opportunity to support their communities through a paid day off to volunteer at an organization of their choice. They can also represent East Coast Credit Union at the many sponsored events that normally take place throughout the year, such as Nova Scotia Summer Fest and the Dartmouth Ice Festival, to name a few.
As a member-owned organization (in which more than 42,000 account holders are also shareholders), East Coast CU relies on its staff to stay healthy and fully dedicated to member service.
Says Shea: “We really are all in this together, now more than ever.” •