In 2015, John Williams of St. John’s, N.L. almost threw in the towel on his sports nutrition micro business. Jacked Factory consisted of Williams and a part-time staffer. They were making and selling supplements direct to consumers—and losing money on every product sold. But in two short years, he had grown his company 2,000 per cent. In 2018, he sold a million units and “did eight figures in revenue.” The question, of course, is how?